Apple CEO Tim Cook pledges to be ‘a force for change’ in wake of Black Lives Matter protests

Apple CEO Tim Cook opened his WWDC keynote talk by addressing racism, equality, and justice. He said he recognized the pain being felt throughout the nation, “especially in our Black and Brown communities after the senseless killing of George Floyd” and the subsequent Black Lives Matter protests.

Cook said the events of the past month have caused everyone to “face longstanding institutional inequalities and social injustices.” Apple has joined a number of tech companies in making commitments to racial equity in the wake of the killing of Floyd. He added, “This country was founded on the principles of freedom and equality for all. For too many people, and for too long, we haven’t lived up to those ideas. This means taking action.”