Appcharge raises $26M as studio demand for DTC platform increases

Direct-to-consumer (DTC) platform Appcharge revealed today that it has raised $26 million in its Series A round. The platform, which offers solutions in mobile games, has grown in popularity as a partner, especially as DTC becomes a viable revenue stream. According to Appcharge, it plans to use the funding to “hyper-scale [its] custom white-label offerings” to support increasing demand for an all-in-one payment solution that increases revenue and engages players.

Appcharge allows studios to sell items and currency to players, by way of branded web stores, global payment systems and SDKs for in-app payments. According to the company, its solutions help studios scale paid user growth, increase user retention and maximize profits; Appcharge supports 500 payment methods and 80 currencies. Companies like Appcharge make for appealing partners to mobile game developers as their services spare the studio itself from having to create DTC solutions in-house.