Appcharge and AppsFlyer have teamed up on mobile and web analytics.
Appcharge and AppsFlyer have teamed up on mobile and web analytics.
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Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership.

They will offer a unified cross-platform mobile and web analytics and attribution solution. The new integration empowers mobile game developers with enhanced visibility into player behavior and purchasing patterns across both in-app and web store environments.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.