App Annie Market Intelligence
Categories

App Annie’s Marketing Intelligence will make $87 billion in user acquisition spending smarter

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile market research firm App Annie is launching its Marketing Intelligence tool today to drive better results for user acquisition ads, which accounted for $87 billion in annual ad spending last year.

San Francisco-based App Annie said that Marketing Intelligence is for companies looking for data to improve user acquisition campaigns and to execute a cost-efficient, data-driven marketing strategy to scale their app business.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.