Anzu will bring in-game ads to Socialpoint’s Dragon City

Anzu and Zynga‘s Socialpoint division have partnered to bring “intrinsic” in-game ads to the popular Dragon City mobile and PC game.

Advertisers will be able to reach hundreds of thousands of engaged players in Dragon City with intrinsic ads, or non-disruptive ads, thanks to Anzu and Socialpoint’s new partnership. It may be a small deal, but it is potentially interesting as Socialpoint is now part of Zynga, which Take-Two Interactive bought for $12.7 billion.