Animoca Brands wants to be the leader in blockchain gaming.
Animoca Brands wants to be the leader in blockchain gaming.
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Animoca Brands raises $88 million at $1 billion valuation to capitalize on game NFTs

Animoca Brands has raised $88 million at a $1 billion valuation to capitalize on its plan to combine games and rare digital items via nonfungible tokens (NFTs).

The Hong Kong-based Animoca Brands has gathered a handful of game companies — The Sandbox, Quidd, Gamee, nWay, Pixowl, and Lympo — that have pioneered the use of NFTs, which can authenticate the uniqueness of a digital item in games. If you’re surprised that an NFT company has become the game industry’s newest unicorn, you probably haven’t been paying attention to these hot tokens.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.