Quidd has billions of digital collectibles.
Quidd has billions of digital collectibles.
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Animoca Brands buys Quidd for up to $8 million as it moves into blockchain collectibles

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Animoca Brands has agreed to acquire Quidd, a maker of a digital collectible marketplace with 6.8 million unique users. The purchase price is as much as $8 million. The move is part of Animoca Brands‘ long-term effort to marry blockchain technology — the transparent and secure digital ledger — with sellable digital merchandise such as collectible characters.

By adding blockchain, Animoca Brands will be able to uniquely identify digital items, enabling true digital ownership for users and guaranteeing item rarity.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.