Angry Birds developer launches its latest third-party publishing game Jolly Jam

Rovio is using its third-party publishing division to compete with King.

The Angry Birds developer is releasing Jolly Jams for iOS today under its Rovio Stars label. It’s a colorful match-3 puzzle game from developer Magic Tavern. Players take on bosses by trying to put together matching fruits. Like King’s Candy Crush Saga, you’ll see a lot of animations, explosions, and other kinds of feedback to keep you feeling good about the action.