GREE chief operating officer Andrew Sheppard, in conversation with Playmatics CEO Margaret Wallace [right], gives a history of game industry retail over the years.
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Andrew Sheppard appointed CEO of Gree International Entertainment

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Andrew Sheppard has been appointed CEO of Gree International Entertainment, the U.S.-based division of Japan’s mobile gaming giant Gree.

Based in San Francisco, Shepppard will focus on creating games that reflect a broader view of gaming entertainment. Ryotaro Shima has been appointed chief operations officer, and Naoki Aoyagi, the former CEO of Gree International, will serve as advisor.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.