Analytics firm Flurry reveals how to best make money from the 70% of Android devices that engage in gaming

The idea that game developers can’t make money on Android is dead. Clash of Clans, Candy Crush Saga, and many more have proven that’s just not the case. The only question is what method for generating revenue is best for specific types of games.

Mobile analytics and ad firm Flurry took to the Game Developers Conference in San Francisco this week to explain that over 70 percent of all Android devices engage in at least one game every month. Flurry says that it has over 525 million Android devices on its platform that regularly boot up games. Now, the company is out to explain how developers can make money by producing games for the audience on Google’s operating system, which makes up a significant portion of the $16 billion mobile-gaming industry. Flurry’s strategies involve finding the right balance of ads and in-app purchases for a particular genre — although it doesn’t seem to have any ideas for premium-priced titles.