Analysts discuss the PlayStation 5 Pro

Last week, Sony announced the future of PlayStation hardware in the form of the PlayStation 5 Pro. The mid-generation refresh bears a lot of resemblances to 2016’s PlayStation 4 Pro in strategy, pursuing price-insensitive consumers hankering for the latest and greatest in gaming hardware. But at a hefty $699.99 price point, there are a lot of open questions about the console and its place in the average living room.

GamesBeat asked several industry analysts — Mat Piscatella of Circana; Daniel Ahmad of Niko Partners; and Rhys Elliot of Midia Research — for their thoughts on the PlayStation 5 Pro and its potential future both as an individual piece of hardware and in the larger console market. Does the newest console from Sony have the punch to carry the PlayStation brand’s forward momentum or is it too much, too late?