Analyst: New Call of Duty experiencing ‘softer-than-expected sell-through’

Titanfall 2 struggled during its debut in October, and now Call of Duty: Infinite Warfare is also seeing a slide of its own.

The Activision-published Call of Duty: Infinite Warfare isn’t selling as well at physical retailers in the United States as R.W. Baird analyst Colin Sebastian was expecting. Throughout the holiday gift-shopping season, Sebastian’s team does regular checks with retailers to take the temperature of the industry overall, and he found that the $13.1 billion market for physical games at U.S. retailers is sluggish coming out of the country’s presidential election. But he also doesn’t think that the aggressive price discounts that Activision is already making for Call of Duty and EA is making for Titanfall 2 are a sign of panic.