AMD’s Radeon RX 480 deserves the attention of the GPU mass market

AMD has a plan for this generation of PC video cards, and it’s all about offering performance at a low price.

The Radeon RX 480 is an excellent video card that everyone building a PC on a budget — especially for the purposes of virtual reality — needs to consider. Out today at $200 for a 4GB version (I’m using the $240 8GB model), the 480 is roughly equivalent in terms of horsepower to the Nvidia GTX 970 or Radeon R9 390. The big difference is that AMD’s newest card is more efficient, less expensive, and performs much more like a 980 when it comes to virtual reality.