AMD’s Never Settle Forever bundle rewards those who buy games and graphics cards together

Advanced Micro Devices is launching a new version of its rewards program, dubbed Never Settle Forever, that bundles discounted games with graphics card purchases.

Under the new rules of Never Settle Forever (first introduced as Never Settle last fall and refreshed as Never Settle Reloaded this spring), buyers of AMD will now have more options for buying a graphics card that comes with one, two or three high-end PC games. The Sunnyvale, Calif.-based AMD has been using the bundling program to curry favor with hardcore gamers who frequently upgrade to new hardware. Its hope is that it will distinguish itself through the bundling program and build loyalty with customers who have the option of buying hardware based on Intel or Nvidia chips.