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AMD launches new Radeon graphics family for both the masses and gamers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Advanced Micro Devices is launching graphics cards today that use its new R7 and R9 series Radeon graphics processing units (GPUs).

These new chips will cover the whole range of computing, from the low end to the high end of the entertainment and gaming PC markets. Normally, graphics chip makers introduce a high-end chip, followed by a series of dumbed-down chips. But AMD is taking the unusual step of introducing graphics across the board, and that should make consumers happy.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.