Superplastic has teamed up with Amazon.
Superplastic has teamed up with Amazon.
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Amazon leads $20M investment in synthetic celebrity startup Superplastic

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Amazon led a $20 million investment in entertainment firm Superplastic, which makes synthetic celebrities such as Janky and Guggimon.

On top of that, the companies announced a multifaceted collaboration where Amazon Studios gets a first look at licensing content created by Superplastic. The two companies have signed a first-look deal to facilitate the creation of additional series and films starring other characters in the Superplastic universe.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.