Amazon leads $20M investment in synthetic celebrity startup Superplastic

Amazon led a $20 million investment in entertainment firm Superplastic, which makes synthetic celebrities such as Janky and Guggimon.

On top of that, the companies announced a multifaceted collaboration where Amazon Studios gets a first look at licensing content created by Superplastic. The two companies have signed a first-look deal to facilitate the creation of additional series and films starring other characters in the Superplastic universe.