Amazon will players compete for prizes in a variety of games.
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Amazon launches cross-platform competitive gaming service GameOn

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Amazon has launched a cross-platform, competitive gaming service for developers. Dubbed Amazon GameOn, it lets developers add esports-like competitions for mobile, PC, and console games where players can win prizes.

Competitive gaming will enable a new layer of competition underneath the professional esports players, where cyberathletes compete for million-dollar prizes. With Amazon’s competitions, you may win a free Amazon Echo Dot. This kind of layer of competition is what could help esports grow to a $1.5 billion business by 2020, according to market researcher Newzoo.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.