During this holiday season, “Aimlabs” is going multiplayer.
Yesterday, December 23, “Aimlabs” developer State Space Labs, Inc., announced the launch of its 2025 holiday event, “Snowdays Duos.” Sponsored by Logitech, the event involves the game’s first-ever competitive multiplayer task, inviting participants to team up in pairs of two to compete in challenges together and appear on a joint leaderboard, with results based on their combined team score. Players also gain access to synchronized performance tracking, with “Aimlabs” tracking data on individual accuracy, kills and damage in real time.
“Aim training on Aimlabs has traditionally been a solo pursuit, but FPS gaming is primarily a multiplayer-centric genre when looking at hours spent and where active users are focused,” said State Space Labs founder and CEO Wayne Mackey in a press release. “By introducing our first multiplayer task in partnership with Logitech, we’re giving players a new way to motivate each other, compete, improve their aim and experience the holiday season through the lens of high-performance multiplayer gaming.”
State Space Labs is leveraging the holiday season as a marketing opportunity to launch its first multiplayer event, looking to take advantage of the influx of new first-person shooter players trying out newly gifted games or gaming devices. Traditionally, both spending on and play time inside games spikes noticeably in December, with gamers having more time on their hands while away from work or school.
“We know how many multiplayer FPS games are sold and played during the holidays, and Aimlabs wants to help every player get the greatest enjoyment out of their gaming moments,” Mackey said in the release.
Unlike other shooter titles, “Aimlabs” positions itself as a “performance training solution” or aim trainer, allowing State Space Labs to position it as the top-performing title in this category, with over 40 million downloads across platforms. This helps the game stand apart from other titles looking to bring on advertising and sponsorship. In the past, other Logitech activations inside “Aimlabs” have similarly focused on performance; Logitech has been a sponsor of “Aimlabs” since last year, when the companies announced “The Gauntlet,” an aiming challenge tournament that ran between August and October 2024.
During this year’s “Snowdays Duos” event, “Aimlabs” players can choose between participating in a competitive track, in which top-performing teams on the global leaderboard are awarded Logitech hardware, as well as a random draw in which every completed run acts as one entry in a massive prize drawing. Additionally, all participants unlock access to in-game rewards. The event is currently live and free for all “Aimlabs” users on PC.