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After a decade, Kim Kardashian maker Glu Mobile shoots for $1B revenues in five years

Glu Mobile is celebrating its 10th anniversary in mobile games. And considering the ups-and-downs of the industry, which has become a $30 billion business, that’s no small accomplishment.

Glu survived the lean years in the transition from feature phones to smartphones, and thanks to celebrity game hits like Kim Kardashian: Hollywood, Glu is aiming to hit $1 billion in annual revenues in the next five years, said chief executive Niccolo De Masi in an interview with GamesBeat. (De Masi is going to be one of the speakers at our GamesBeat 2015 conference on Oct. 12 and Oct. 13).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.