The Esports Observer team
The Esports Observer team
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Advance Publications buys The Esports Observer as a new sport emerges

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Advance Publications, the owner of Wired and Vanity Fair and other publications, has acquired The Esports Observer, a provider of esports business news and events.

Advance’s subsidiary, American City Business Journals, which publishes Sports Business Journal, had previously acquired a minority interest in The Esports Observer in 2017. The deal is one more move, like Advance’s investment in esports market researcher Newzoo, that shows older media companies are latching on to the opportunities around esports media.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.