Adorable plush toy and apps are a winning combination at Who’s Got Game competition

REDWOOD CITY, Calif. — ZowPow Toys’ unique mix of plush toys and mobile devices proved to be a winner with the judges at Wedneday’s Who’s Got Game Innovation Showdown, one of the highlights of GamesBeat 2013.

Using wireless Bluetooth controllers in the shape of plush toys, ZowPow plans to partner with developers to create mobile games based on their products. Potential concepts include a simple side-scrolling flight game controlled by a plush airplane and an app that reproduces a plush figure for manipulation on a tablet screen.