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Adobe launches Substance 3D tools for immersive creativity

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Adobe has launched Substance 3D tools that take advantage of AI technology for immersive creation.

The tools are aimed at making more realistic special effects, gaming, and entertainment imagery. They are also targeted at wider industries that similarly require a precision realism in design, said Sebastien Deguy (the vice president of 3D and immersive at Adobe) in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.