Adobe said text-based editing represents a groundbreaking shift in post-production workflows.
Adobe said text-based editing represents a groundbreaking shift in post-production workflows.
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Adobe launches AI-powered text-based video editing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Adobe announced new versions of its family of video applications, including the fastest and most reliable version of Premiere Pro, which adds AI-powered text-based video editing to make life simpler for professionals and creators.

Adobe made the announcement ahead of the NAB Show 2023 in Las Vegas. It also touted automated tone-mapping capabilities, plus dozens of under-the-hood improvements addressing top user requests. This is the kind of thing that needs to happen to make creators more productive and get them ready for massive content demands for applications like the metaverse.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.