Adjust is automating repetitive marketing tasks.
Adjust is automating repetitive marketing tasks.
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Adjust’s Control Center automates repetitive tasks of mobile advertising

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile measurement company Adjust has launched a technology called Control Center to automate mobile advertising, reducing repetitive workflows. The Berlin-based mobile measurement and fraud prevention company is launching its new product as part of a larger suite, dubbed Adjust Automate. With its release, Adjust aims to simplify the process of mobile advertising management.

Mobile has become the new undisputed king of digital, and App Annie predicts marketers will invest over $240 billion in mobile ad spend in 2020. But as the industry grows, the process behind ad management has become increasingly complex.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.