Adjust rejected 200 million fraudulent app installs in 2019

Posted byby Dean Takahashi
December 4, 2019
Updated June 18, 2025
2 min

Adjust has rejected nearly 200 million fraudulent app installs so far in 2019, saving clients about $450 million in ad spend and allowing them to reinvest it in channels that deliver real value, the mobile measurement company said. And the year isn’t over yet.

Berlin-based Adjust, which measures mobile analytics and helps advertisers and publishers skirt fraud, said its fraud prevention filters only help clients that have activated them. This means the actual number of fraudulent installs is probably far higher than 200 million.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.