Adjust has a new performance benchmarking tool for app
Adjust has a new performance benchmarking tool for apps.
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Adjust launches open source performance benchmarking for app publishers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Adjust has launched a free open source performance benchmarking tool for app publishers. It is designed to help publishers and marketers better understand how well their apps are doing.

Market researcher eMarketer estimates mobile ad spending will account for 69.9 percent of all digital advertising this year. Mobile is the top advertising medium today, accounting for 33.9 percent of total U.S. ad spend — surpassing even TV. With spend increasing on mobile, it’s more important than ever that marketers understand how their apps perform.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.