Adjust: Americans spend $20.78 a month on app subscriptions

Posted byby Dean Takahashi
October 14, 2020
Updated June 18, 2025
4 min

Mobile measurement firm Adjust has launched a subscription-tracking service and released a report that found people in the U.S. spend an average $20.78 a month on app subscriptions.

Subscriptions for apps and games have exploded during the pandemic, and many companies are benefiting from consumers’ increased willingness to subscribe to apps. More than a third of people in the country are using their smartphones to stream video and TV services every day.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.