Adenda lets games and apps display animations on your Android phone’s lock screen

The lock screen on your Android smartphone stops you from making embarrassing pocket-dial calls. But one startup wants to make it more useful by sending animations and other notifications to it from games and other apps.

Vancouver, Canada-based Adenda has created a tool that gives mobile apps access to the lock screen, which is normally used to display text notifications. But Adenda’s tool can send rich media, ads, animations, or other content. It is one more tool that can keep users engaged, but it can also be used for advertising to better monetize an app.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.