Activision's Eric Hirshberg on whether Call of Duty can defy gravity (interview)

Activision keeps doubling down on Call of Duty, and so far, it has been paying off in rising sales every year for the fastest-selling video game franchise. Ten million people are playing Call of Duty every day. This year, the company fully expects them to begin playing Call of Duty: Ghosts starting Nov. 5.

Eric Hirshberg, president and chief executive of Activision Publishing, a division of Activision Blizzard, brushes off questions about whether gravity will eventually pull down sales. This year, there’s more competition than ever: Battlefield 4 will be arriving from rival Electronic Arts. New game consoles that will also suck the money out of consumer wallets are also coming this fall.