Activision’s digital revenues set a new company record in the first quarter

Downloadable games, add-on content, and mobile gaming is all pushing Activision’s digital revenues to new highs. This shows how the game market has changed for consoles, PCs, and smartphones and tablets as consumers shift from physical discs to digital products. And how the marketing has changes as well with season-pass programs.

The Destiny publisher reported its first-quarter results today, and it revealed that it made a whopping $538 million in revenues from digital sales. That made up 76 percent of its total Q1 revenues on a non-generally accepted accounting practices (non-GAAP) basis. That’s a huge chunk of Activision’s sales, and it’s also a record for digital revenues for its first quarter.