Activision teases new Call of Duty game with with bizarre video (update)

Update at 10:17 a.m. Pacific with video of trailer. 

Activision just released a video dubbed “Back in Black” for an unnamed upcoming game. It doesn’t actually say Call of Duty, but it sure looks like Call of Duty: Black Ops III video game.

That may be a no brainer, but the cryptic video doesn’t say much. It shows a montage of codes that blend together to form the image of a soldier dual-wielding two guns. Then it posts the Roman numerals “III,” and says “Worldwide reveal 4.26.15.”

“This should help you remember everything,” a voice says. “Everything you know is wrong.”

Then a variety of characters start talking. It closes with, “The only thing holding us back is how far we are willing to go.”

Call of Duty games have sold more than $10 billion worth to hundreds of millions of players, and the titles are coming out every year now. Last year’s Call of Duty: Advanced Warfare was another billion-dollar installment. Three studios are making the games: Infinity Ward, Sledgehammer Games, and Treyarch. And it looks like Treyarch is due for this year’s game, and it makes sense that the title will be Call of Duty: Black Ops III, as Treyarch created the first two entries of the series.

I’m not sure what the coded numbers or the smoke and fire mean just yet, but let the speculation begin. We’ve seen the video and will patch the link in shortly.

 

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.