The “toys to life” market for video games is teeming with competition. But Activision, which created the hybrid category in 2011, is battling back at that competition this year with a new game that focuses on innovation: Skylanders SuperChargers.
Parents are going to hate it, because it means spending more money on games and toys (one survey found parents spent $131 on toys-to-life over six months). Activision and its Vicarious Visions game studios are focusing on innovation as their strategy to hang on to the lion’s share of the toys-to-life market, which has generated an estimated $4 billion to date.
GamesBeat