Activision launches Skylanders-branded Monopoly board game

Activision announced today that it is launching a Skylanders Monopoly board game in partnership with USAopoly.

Under license from Hasbro, USAopoly will take the Skylanders video game franchine into stores as a board game based on Monopoly. It raises the question as to whether this is smart merchandising by Activision or a sign that the popular kids franchise is getting overexposed.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.