Activision Blizzard is counting on Call of Duty: Black Ops III to return series to growth

The hype around Call of Duty: Black Ops III couldn’t be bigger today as the game formally launches. Players around the world attended midnight store openings so they could be the first to get the adrenaline rush of the latest Call of Duty experience, which Activision touted as a “Call of Duty game like no other.”

The series has more than 100 million lifetime players, and it has generated more than $10 billion over more than a decade. The big question is whether the latest game, Black Ops III, will return the series to growth, as the previous titles have shown some decline since the last Black Ops title. To make sure that the growth happens, Activision Publishing, a division of Activision Blizzard, is turning up the noise.