Activision Blizzard and Tencent join the game industry’s lobbying group

The Entertainment Software Association announced that China’s Tencent has joined the game lobbying group for the first time and Activision Blizzard is returning to the group. Both big companies are a coup for the ESA, which lost Activision in 2008.

“These highly innovative companies offer compelling and influential video games and game content to millions of players across the globe,” added Michael Gallagher, the president and CEO of ESA. “Activision Blizzard and Tencent have established worldwide reputations as producers of world-class interactive entertainment. We are eager to work with both companies as they continue to grow their global interactive and entertainment services.”