Gamers are paying for TV shows and movies on their game consoles, but not as much as the movies companies might like. A survey of thousands of viewers shows that about 20.2 percent of game console owners purchase TV shows and movies on a monthly basis.
That’s up 1.5 percent from a year ago and up 4.1 percent over two years. But the number of purchases are relatively low. About 16.2 percent of respondents who own a game console purchase about one to three videos per month. Only 14.2 percent of respondents access their pay-TV provider’s app on their gaming device, down 1.9 percent from the previous quarter.
Overall, the survey found that 48 percent of respondents owned a game console in the third quarter of 2015, up 3.4 percent over two years. Digitalsmiths, a Tivo division that provides discovery and analytics for top U.S. pay-TV providers, created the report based on a survey from 3,150 viewers. The data is part of Digitalsmiths’ Q3 2015 Video Trends report released today.
Digitalsmiths suggests that pay-TV providers should focus on the 32.6 percent of respondents who could access the app but are choosing not to do so. Those customers could be hit with personalized, targeted promotions that show them how to do it.
