A toy story: Disney Infinity is making more money than Skylanders

Bringing plastic toys to life in video games is pretty good business, and Disney is already catching up with the company that invented the genre.

The House of Mickey Mouse held an event in Los Angeles today to discuss the next generation of its Disney Infinity interactive toy games, and it also revealed that the original release is already a financial success. Disney Infinity debuted in August, and sales of the $75 starter pack have already surpassed 3 million. That doesn’t include sales of any of the figure or “power disc” packs, which are physical items that players can zap into the game by placing them on a USB-connected device.