Dean Takahashi tries out The Dead Must Die experience on the Magic Leap One AR headset.
Dean Takahashi tries out The Dead Must Die experience on the Magic Leap One AR headset.
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A Game of Thrones Magic Leap hands-on — Winter is coming to AR

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Experimental technology has become a part of the marketing campaign for the final season of A Game of Thrones. I checked out the Magic Leap One augmented reality and HTC Vive Focus virtual reality installations for A Game of Thrones at the AT&T store on Powell Street in San Francisco.

I tried out Magic Leap’s experience, Game of Thrones: The Dead Must Die, first. It was upstairs in an area that was like museum for A Game of Thrones, complete with outfits from the show on display in glass cases. The Dead Must Die is a mixed reality experience, combining real world props and AR. The physical space was set up like a scene out of King’s Landing.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.