A brief walk around the E3 show floor (video)

Every year after the E3 video game trade show, people ask me what it’s like to go. It’s hard to explain the madness of E3 without video to show you what it’s like. So here’s what the U.S. video game industry’s largest trade show looked like in one small section of the show floor.

As you can tell from the walk on the show floor of the South Hall of the Los Angeles Convention Center, E3 was jam-packed full of costumed characters, booth babes and attendees crowding around their favorite games. The tour gives you a flavor of the wide variety of games competing for attention in the carnival-like atmosphere of E3 as well as the emphasis on big-budget games that are akin to summer blockbuster movies.

E3 drew more than 45,000 industry professionals and had more than 35,000 displays to showcase the latest games. We took a little walking tour on the third and final day of the show last week. Please check it out below.

Check out a bunch of the rest of our E3 videos at this link.

[youtube http://www.youtube.com/watch?v=UYvpfKdPSXY&hl=en_US&feature=player_embedded&version=3]

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.