King chief Riccardo Zacconi dishes on his strategy for going beyond Candy Crush Saga

King chief executive Riccardo Zacconi said in an interview with GamesBeat today that the company is keeping busy developing more games than ever before. These include games in the traditional casual genre that King has dominated with Candy Crush Saga and its other Saga offerings. But they also include new ground that King hasn’t covered before.

“We have the biggest pipeline we have ever had,” he said. “Our leadership in casual is our first priority. We are focused on those four existing franchises. We have games in the pipe for all the franchises. We are also focused new sub-genres in casual like AlphaBetty, a word game. We take our proven approach of games that are running well on our website and launching them on mobile. We are also adding new categories of games. We announced we are doing resource management and midcore.”