Halo 5’s ads have fans gabbing — the No. 2 most talked about ad campaign online

Microsoft has a world-class marketing department, and that team’s work is generating some great results for the latest Halo game.

Last week, Microsoft started airing advertisements for Halo 5: Guardians, the upcoming sci-fi shooter for Xbox One, and those commercials are getting fans pumped up. As part of its “Hunt the Truth” campaign, the company has rolled out three separate ads that each have a huge digital reach, according to real-time TV advertising tracking company iSpot.tv. The most popular of the three Halo 5 ads has 3 million online views and created 56,000 social actions on websites like Google, Twitter, and Facebook. Combined, the three commercials represented a 7 percent share of the all the online conversations that television commercials produced. That placed it behind only one other TV campaign, United Healthcare’s “Our Song” spots.