Swrve aims to put an end to annoying push-notification spam on your phone

Mobile-analytics and marketing platform Swrve announced today a new way to personalize push notifications. It’s part of a quest to end “push spam” and improve monetization of mobile games and apps.

Chief executive Christopher Dean said in an interview with VentureBeat that Swrve has all of the pieces in place to make push notifications much more effective. Swrve has a real-time analytics and marketing platform to manage campaigns for companies. It can figure out who you should send push notifications to based on user behavior. Then it tracks how effective those notifications are and reports that data back. So the next time, the push notification can be even more personalized and effective, Dean said.