Nintendo warns it will discontinue Club Nintendo Rewards

Nintendo said today it is preparing to discontinue its Club Nintendo Rewards Program after six years.

Over the years, Nintendo’s loyalty program rewarded members with a variety of items, such as downloadable games, Nintendo posters, or character figures in exchange for Coins that members earned by registering products or completing surveys. Club Nintendo members in the United States and Canada will only be able to earn additional Coins through the end of March, and they can redeem those Coins through the end of June.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.