YouAppi raises $3M for analytics that decipher mobile app consumer behavior

YouAppi is announcing it has raised $3 million in funding to build on its analytics that figure out what customers do after they download an app.

A lot of middleman companies will help mobile app developers acquire a lot of users, but YouAppi focuses on what happens after the customer is acquired, Moshe Vaknin, founder and chief executive of the New York-based company, told VentureBeat. You Appi then figures out what the developer should do to get the most out of that customer. Vaknin said that results in a higher customer lifetime value.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.