How Amazon is using Comixology and Audible to help sell its new Fire games

The largest web retailer in the world revealed a trio of original games today, and it’s using some of its other high-profile tools to draw consumers in.

Amazon Game Studios is the company’s game developing and publishing division, and it’s showing off some of the work it’s doing for the Amazon Fire Phone and Fire tablet today. The publisher introduced Til Morning’s Light, Tales from Deep Space, and CreepStorm, which are all original creations exclusive to Amazon mobile platforms. The company is clearly wanting to use games as a means to make its Fire line of products more desirable, but it’s also using its other products to make the games more interesting as well. This matters because no other company (short of maybe Valve, which owns the Steam digital-distribution platform) has such a strong network of websites that it can use to sell games. Consumers spent $16 billion on mobile games last year, and Amazon could get a big piece of that by producing original content for its smartphone and tablets.