Jayson Dubin of Playwire/Intergi
Categories

Intergi Entertainment rebrands itself as Playwire Media to chase video ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

A few years ago, web-ad network Intergi Entertainment launched its Playwire online video-ad platform. And now that video ad network has become so successful that Intergi is changing its name to Playwire Media, and it is serving four billion ad views each month across 165 countries.

Playwire’s Jayson Dubin, chief executive, said that the Deerfield, Fla.-based company has become the largest digital content ad exchange in entertainment and games. It reaches 52 million unique visitors a month in the U.S., according to market researcher comScore. And now the company is expanding into music, sports, film, and other sectors of entertainment such as comedy. Worldwide, Playwire reaches 277 million monthly unique users.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.