Kingston moves from memory sticks to audio headsets as it chases hardcore gamers

Kingston Technology is going after gamers, using its HyperX brand to expand its line of audio headsets for most game platforms.

The Fountain Valley, Calif.-based maker of memory products isn’t the sort of company that comes to mind when you think about cool products. For many consumers, the memory add-on devices that Kingston makes are a commodity. But 12 years ago, Kingston created its HyperX brand of high-end memory products for PC gamers. It invested heavily in that space, and today, it sponsors 22 different competitive e-sports teams across the globe.