Blizzard gives China hell — Diablo III continues trend of Western games heading East

Blizzard’s demon-clicking role-playing game is making a journey to the East.

Diablo III is coming to mainland China. Blizzard and Chinese distributor NetEase announced that they are once again working together to bring this title to gamers in the massive Asian nation. NetEase has previously worked with Blizzard to bring StarCraft II, World of Warcraft, Hearthstone, and Heroes of the Storm to China, and now the lucrative market will have a go at slaying monsters in Diablo III. NetEase isn’t providing pricing or a specific release date at this time, but it promises to dole out further information in the near future. PC gamers in China generated $8.7 billion in spending in 2013, and analysts expect that number to grow significantly this year.

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