Freeway app
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Freeway app lets you discover new games and win free stuff

Freeway is launching its mobile game and product-discovery platform today in a bid to win the loyalty of gamers.

Freeway cofounder Ben Umber
Freeway co-founder Ben Umber

The new app is launching on mobile devices, and the more that people use it, the more they have a chance to win free products as rewards. Freeway, a Santa Monica, Calif.-based startup, aims to connect users with new products that are relevant to their lifestyle. The players can play branded web-based games that they find via the Freeway app on Android or iOS.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.