Who's afraid of Fire? Not Ouya — don't expect it to rush out a new console to combat Amazon

Amazon is ready to take on the living room with its Android-based Fire TV game-playing set-top box, but the makers of that other Android-based microconsole on the market aren’t panicking.

Last year, Ouya launched a $100 device that enables gamers to play small indie titles and rejiggered mobile releases on a television. The Ouya system hasn’t exactly taken off, and now it faces a behemoth of a challenger in Amazon’s Fire TV. That microconsole, which is available now for $100 (and an extra $40 for the game controller), features a quad-core processor, 2GB RAM, and a dedicated GPU. For comparison, the Fire TV is as powerful as the latest high-end Android and iOS devices while Ouya has the same innards as the original 2012 Nexus 7 tablet. Despite that, Ouya chief executive Julie Uhrman isn’t letting the Fire TV bother her because she says her company is focused on games … even though Ouya has no first-party software.